Real Estate.
Real Philly.
The story behind Philadelphia's most authentic real estate and cultural showcase.
Inside the Design and Culture of Philly
Selling 215 is a 30-minute lifestyle series produced by Craig Lerch that takes viewers on an exclusive journey inside high-end condominiums, penthouse properties, architectural landmarks, and local businesses that define Philadelphia's distinct layout.
Rather than generic property run-throughs, each episode focuses on how community shapes life. From the historic rows of Rittenhouse to South Philly's legendary Italian Market, the show honors the idea that the street outside your door is as defining as the space within your walls.
New episodes air first on Philly 57, broadcasting across the tri-state area, and stream continuously on YouTube and prime video syndication.
An SOB Who Knows This City
Son of a Broker · 35+ Years · 4,000+ Homes · One City
In the real estate business, you need to lead, follow, or get out of the way. Craig Lerch chose to lead.
With over 35+ years and more than 4,000+ real estate transactions, Craig has touched almost every kind of transaction imaginable. He's negotiated luxury penthouse acquisitions, designed custom boutique residential builds, closed tricky commercial listings, and helped first-time home buyers step confidently onto the property ladder.
He grew up watching his family run their boutique brokerage business of fifteen years. Inspired, Craig launched his own boutique brokerage and ran it for seventeen years before identifying the next major evolution in real estate technology: cloud brokerage. In 2024, Craig chose to live life "in full tilt" and aligned with EXP Realty, moving his operation to their cloud-based environment.
Craig lives his mission to "experience the best that life has to offer and exhaust it to the MAX with enthusiasm and energy." His fundamental focus remains straightforward: change lives, build wealth, expand your possibilities, and have fun.
Watch Free. Wherever You Are.
Philly 57
Broadcasting locally. Catch new releases right as they drop on the cable line-up.
Official YouTube
Full-length episodes, exclusive street-level shorts, and neighborhood b-roll streamed on demand.
Custom Production
All show episodes are independently produced by Craig Lerch, offering an unfiltered look at our city's finest properties.